EMS 2025

Case Study

At EMS 2025, MiHi Entertainment delivered an engaging and results driven trade show activation. By combining interactive gameplay, lead capture strategy, and branded photo experiences, we helped transform a standard booth into a standout destination that attracted attention, increased foot traffic, and delivered measurable results.

Learn more about our process below!

Pre-Production

For the EMS 2025 event, we focused on a results-driven brand activation strategy aimed at drawing attention, sparking engagement, and capturing qualified leads.

We designed an immersive golf-themed booth anchored by an interactive game that doubled as a lead qualification tool. By tracking guest performance, we gained valuable insights after the event.

Every element from user flow to visual design was crafted to feel seamless, engaging, and on-brand.

What we did

Conceptualized a high-impact booth centered around a golf-themed interactive game.
Designed game mechanics to measure engagement and identify qualified leads.
Developed a lead qualification system based on game performance.
Crafted clear, user-friendly instructions to guide participants.
Delivered a cohesive booth design for both visual appeal and strategic flow.

Production

With our brand activation concept finalized, we shifted into the production phase, bringing our vision for the EMS 2025 event to life. This involved carefully designing, sourcing, and assembling all physical and digital elements required for a seamless attendee experience.

What we did

Mapped out and finalized the booth layout

Designed and ordered custom booth assets, including signage and instructional materials

Programmed and prepped the game software for deployment

Integrated AI Photo Booth technology to enhance the guest experience

At the Event

At the EMS 2025 event, we handled full on-site execution of the brand activation from setup to guest engagement. Our team installed the booth and game system, ensured everything ran smoothly, and staffed the space with friendly, knowledgeable attendants to guide each participant through the experience.

The interactive game became a powerful magnet for foot traffic, sparking brand awareness and meaningful engagement. Our AI Photo Booth captured branded images tied to gameplay outcomes, giving guests a personalized takeaway and generating buzz across the show floor.

What we did

Set up the complete booth experience and gaming system
Installed tablets and devices for gameplay and data capture
Provided on-site attendants to assist and engage with guests
Captured branded AI photo outputs for guests based on game outcomes
Created a high energy, interactive environment that increased foot traffic and visibility

Results

Our brand activation at the EMS 2025 event delivered measurable impact. The interactive game drew in a steady stream of attendees, and word quickly spread, turning the booth into a must-visit experience on the show floor.

Guests didn’t just pass by, they stayed, engaged, and connected with us. Most importantly, our strategic execution resulted in a clear, qualified lead list we could act on post-event.