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Multi-step golf activation for 144 players at Red Rocks Country Club

Champions of the Green multi-step golf activation setup at Red Rocks for Access DMC

Access DMC brought MiHi into Marriott CMN’s Annual Play Yellow Tournament at Red Rocks Country Club in Morrison on August 10, 2026. The ask was simple. Make the activation feel like part of the outing, not a booth parked by the clubhouse.

Champions of the Green backdrop and Collect Play Celebrate signage

What guests moved through

  • 2. Capture. A DSLR roamer and AI prompt customization handled portraits.
  • 3. Become. AI photos tied back to the game and brand story.
  • 4. Keep. Magnetic trading cards were cut and finished on site.

    • We staffed the build with branded screens, printing, digital sharing, an online gallery, custom messaging, an attendant, and power/hotspot support for outdoor conditions. If AI rendering lagged, the team could fall back to standard photos so the line kept moving.

    Guests collecting golf balls for multi-step activation

    Why planners care

    Guest putting on artificial turf mat during Golf Championship activation

    This is Multi-Step Activation in a real tournament setting. Each stage changes what comes next. Guests do not get a random filter. They earn a keep that matches how they played and showed up.

      1. Guests playing the putt stage of the multi-step golf activationPlay. An 11-foot putting green and a touchscreen golf game set the pace (four-ball limit).

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