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An industry open house is a different kind of party. The guest list is made up of people who work in the same world, the goal is to meet and reconnect, and the host wants the evening to be remembered after everyone goes home. For the DCPA Industry Open House at the Denver Center for the Performing Arts, MiHi Photo Booth built a Memory Maker activation designed to do both jobs: give guests a fun reason to gather, and give the event a visible life online before and after the night itself.
A Performing Arts Venue Hosting an Industry Crowd
The Denver Center for the Performing Arts is a place people associate with curtain calls, stage lighting, and dressed-up evenings. An open house held there carries some of that theater energy with it, even when the event is built for networking instead of a performance. That made the photo booth an interesting design challenge, because it needed to feel celebratory without trying to compete with the venue’s own sense of occasion.
Why Networking Events Need a Natural Gathering Point
At an open house, guests drift between conversations. A photo booth gives that drifting a destination. People who barely know each other can step into a frame together, and the shared moment is often the easiest icebreaker in the room.
A Sponsored Event With a Marketing Purpose
This was a sponsored marketing event, which means the photo experience served the host’s goals as well as the guests’ enjoyment. Every detail, from the backdrop to the print overlay, was chosen with the idea that these images would travel beyond the room.
The Champagne Glitter and Great Outdoors Backdrop
The booth was built around a Champagne Glitter and Great Outdoors Tension backdrop, a combination that pairs sparkle with a natural scene. The glitter gives the photos a celebratory shimmer that suits an evening event, while the outdoor imagery brings in a Colorado feel that keeps the look grounded in the region.
Sparkle That Photographs Well Indoors
Glitter textures catch and scatter indoor light in a way flat prints cannot, so photos pick up a soft glow without extra equipment. At an indoor event with mixed lighting, that built-in shimmer helps every guest look a little more polished.
Balancing Glamour and Local Character
A purely glittery backdrop can feel generic, and a purely scenic one can feel casual. Blending the two gave the booth a look that sat comfortably between a nightlife event and a Colorado gathering.
Props and Posing for a Professional Crowd
MiHi supplied the props, and the theme was Corporate. That is a fun twist for an industry audience, since guests get to play with the imagery of their own working world instead of generic party gear. Signature Pose Flash Cards gave anyone who felt stiff in front of the camera an easy starting point.
Why Corporate Props Fit This Guest List
Industry professionals tend to enjoy a little self-aware humor about the workday. Props that nod to meetings, titles, and office life gave guests something to laugh about together, which is exactly the mood an open house is trying to create.
The Role of the Attendant
An engaging attendant kept the booth moving all night, encouraged shy guests to jump in, and helped groups get set up quickly. The venue or client supplied the prop table, so the booth could blend into the space the host had already arranged.
Prints, Sharing, and the Spot My Photo Device
Guests chose between 2×6 and 4×6 output sizes with unlimited onsite printing, and every print used an overlay selected from MiHi’s LookBook. Digital copies came through email sharing along with custom email and SMS messaging, and the full set of images landed in a post-event online gallery.
Spot My Photo and Why WiFi Matters
The setup also included a Spot My Photo sharing device, which lets guests find and share their images during the event. It depends on an internet connection, so the client was responsible for providing WiFi. Confirming that with the venue ahead of time is one of the simplest ways to avoid trouble on the night.
A Gallery That Keeps Working After the Party
The online gallery gave guests a place to return to and gave the host a ready collection of event imagery. For a networking event, that matters, since the real value often arrives in the days after, when people look back and reconnect.
Marketing Posts Before and After the Event
One of the more distinctive parts of this package was the marketing support. MiHi created social media posts for both the lead-up to the event and the days after it. Pre-event posts built anticipation and told people there would be a photo experience waiting. Post-event posts showed the results and kept the conversation going.
Why Pre and Post Content Matters
Most event activations only exist for a few hours. Posts on either side of the date stretch that window, giving the host more reach from the same investment and giving guests a reason to engage with the event online.
Turning Guest Photos Into Content
The photos from the booth became a natural source of material for those posts. That is a practical advantage of a sponsored activation, since the content is created at the event and ready to be used right away.
Event Details
| Detail | Info |
|---|---|
| Event Type | Marketing, Sponsored |
| Event Name | DCPA Industry Open House |
| Venue | Denver Center for the Performing Arts, Denver, CO |
| Package | Memory Maker |
| Output Sizes | 2x6 and 4x6 |
| Booth Type | Basic Booth |
| Setting | Indoor Event |
| Backdrop | Champagne Glitter / Great Outdoors Tension |
| Themed Props | Corporate |
| Sharing | Email Digital Sharing, Custom Email/SMS Messaging, Spot My Photo Device (WiFi Provided by Client) |
| Marketing | Social Media Posts, Pre and Post Event |
| Prop Table | Provided by Client/Venue |
The DCPA Industry Open House needed an activation that felt festive, suited a professional crowd, and gave the host content to share. A sparkling Colorado-flavored backdrop set the mood, corporate props sparked easy conversation, and unlimited printing made sure everyone left with something in hand. The social media posts on both sides of the event extended the reach well beyond the room.
If you are hosting an open house, mixer, or launch party, start by deciding what you want guests to do and what you want to be left with afterward. Pick a backdrop that suits the evening, choose props that reflect your audience, and consider whether social posts should be part of the plan.
Questions to Settle Before You Book
Check the venue WiFi if you want digital sharing during the event, decide who will supply the prop table, and confirm what you want the pre and post event posts to say. Clear answers early make the night run more smoothly.
Where This Approach Fits
This style of sponsored activation suits many corporate events built around networking, launches, and open houses, and it adapts well to stylish social events where hosts want both guest enjoyment and shareable content. MiHi Photo Booth can help shape a package around your venue, audience, and marketing goals.
What does a glitter backdrop do for photos taken at an indoor evening event?
The glitter texture reflects and scatters the room’s lighting, which gives photos a soft shimmer without needing extra lighting equipment. It tends to flatter guests in mixed or low light.
Why choose Corporate themed props for an industry open house?
The guests work in the industry being celebrated, so props that play on office life feel familiar and funny. That shared humor makes it easier for strangers to start talking.
How do pre and post event social posts help a sponsored activation?
They extend the life of the event. Posts before the date build interest, and posts afterward share the results, so the host gets visibility for a longer stretch than the event itself.
What is the Spot My Photo device, and what does it need to work?
It is a sharing device that lets guests find and send their photos during the event. It needs an internet connection, so the client is responsible for providing WiFi at the venue.
Does it matter who supplies the prop table at a venue like the DCPA?
It can. When the client or venue provides the table, the booth blends into the layout the host has already planned, and it avoids bringing extra furniture into a space that may already be tightly arranged.